Demographics and Audience Analysis Free Essays

Chapter 12 Activity #5 Page 382 Abstract Here is my response to the activity #12 question. ACTIVITY #5 5. Why is audience analysis important? How can it help the speaker in a business presentation? What are its limitations? Audience analysis is important because it is part of your preparation process in order to ensure that you have completed the appropriate research and homework on who you will be presenting to. We will write a custom essay sample on Demographics and Audience Analysis or any similar topic only for you Order Now The research can include anything from age, gender, audience’s size, social class, educational level, cultural background, and occupational status. When preparing a business presentation it is important to know your audience in order to help send a specific message to sell a specific product, or gain a certain business clientele to expand a merger or can range from just about anything. The most important thing is knowing who you are talking to, because in most cases the audience has already done their research on the speaker and are already prepared with questions and assumptions before the presentation starts. The limitation is only based upon how much you are prepared and have a specific presentation tailored to your specific audience. For example it wouldn’t make sense to prepare a speech for a group of electrical engineers and then present it to a group of third graders and expect them to understand the material. Here is the text from the ebook over audience analysis. O’Hair, Dan (2012). In presentational speaking, the process of finding out about those to whom you will be speaking is termed audience analysis, and it corresponds to the second component of strategic communication: gathering situational knowledge. When preparing for a presentation, you can research individual members of the audience, organizational factors that affect the audience, and even location, time, or other physical influences. Audience analysis helps you to understand the speaking situation as it unfolds as well as how best to prepare for the audience’s needs and likely responses to your mess age. In other words, effective speakers continue to gather information and monitor the situation throughout the presentation Demographic information—the audience’s size, age, social class, educational level, gender, cultural background, and occupational status—is fundamental to any audience analysis. Demography (the collection and study of such information) is a necessary first step toward establishing more specific and complex analyses of a target audience. The target audience—the key decision makers who are members of the general audience—is an important focus for your analysis. You are more likely to succeed by tailoring your ideas, information, and appeals to these audience members. 5 Audience attitudes toward many social and economic issues can be predicted through careful demographic analysis. For example, if you learn that your audience will be composed of employees in the manufacturing division of your company—mostly blue-collar males ages 40 to 60 who are union members—you can conclude that a presentation on why the company should deunionize to encourage new hiring policies will have to be approached with careful preparation and an understanding of possible negative audience response. This is not to say that audience analysis encourages stereotyping or can be ignored if you think you already know, for example, what a typical clerical worker is like. It is vital to approach audience analysis with an open mind because you are likely to discover unexpected characteristics of audience members that may provide the key to connecting with them. By analyzing and understanding the implications of the audience analysis, you will have a good sense of how to aim your presentation and what language and imagery to employ. Remember also that it is important to know whether you are speaking to accountants, engineers, marketers, janitors, or a combination of various employee groups. They may all work for your company, but each group has a different perspective on the organization, and it is also likely to differ from your own. Be sure to modify your presentation to accommodate each group because the most successful presentations are those that address every member of the audience and make each person feel involved and important. Three categories of audience analysis can be considered when doing a profile. Each of the three categories provides a different starting point for thinking about your audience’s needs. †¢ Audience type—Why have these people decided to attend your presentation? Audience characteristics—What are the religions, education levels, ages, ethnicities, and genders of typical audience members? Environmental characteristics—How will the setting and surroundings affect the speaking situation? † Bibliography O’Hair, Dan (2012). Strategic Communication in the Business and Professions [7] (VitalSource Bookshelf), Retrieved from http://online. vitalsource. com/books/9781256085492/id/pg359 How to cite Demographics and Audience Analysis, Papers

P!nk - I#39m Not Dead free essay sample

While most celebrities maintain their identities in pop culture by conforming to the conventions of society, one will not find P!nk converging with todays superficiality. Instead, one will find her on the offense, confidently asserting her views, as in her album Im Not Dead. While P!nk could have taken the conventional road in constructing her album like most artists, she chose to speak her mind, quoting, â€Å"I decided I was going to be me to the fullest extent, that my songs were going to reflect relationships Ive had, things Ive been through, and even the stuff Im embarrassed about† (tv.com). She has proved herself, with her controversial lyrics and equally captivating melodies. Selling over million albums in the United States, Im Not Dead, can be declared a success in providing food for thought. Music serves a different purpose for every artist. P!nks music is her unique expression of her memories, thoughts, and opinions. We will write a custom essay sample on P!nk I#39m Not Dead or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In her highly controversial song, â€Å"Dear Mr. President,† she speaks candidly about her views on the Bush administration. She asks him, â€Å"How do you sleep at night/How do you walk with your head held high?† Although a lot of people may harbor the same feelings, not many assert their opinions in a public forum. Furthermore, she does not just criticize him; she challenges him on a personal level. These challenges are almost attacks, shooting rhetorical questions at Bush in a way that is sarcastic but condescendingly diplomatic. Even though everyone may not agree with her view, the purpose of her music is to provoke honest discussion about stifling subjects. Along with the highly controversial â€Å"Dear Mr. President,† P!nk released a couplet of equally controversial songs pertaining to societys perception of women and their roles. In her song, â€Å"Stupid girls,† she talks about the ambitions of young women to become famous by flaunting their bodi es instead of using their minds. She even makes specific references such as, â€Å"What happened to the dream of a girl president? /Shes dancing in the video next to 50 cent†. In her music video she goes on to mock the actual girl in the video as well as other celebrities including Paris Hilton, Jessica Simpson, and Mary-Kate Olsen. But thats not all. In her third single of the album, â€Å"U+UR Hand,† she partially attributes this behavior of women to the expectations of men. In the song she confidently rejects a man who is trying to pick her up saying, â€Å"Im not here for your entertainment/ you dont want to mess with me tonight†. Her strong statement about the dynamics of men and women in todays society has certainly offended many people, and as in her intent, she received a response to its meaning rather than just the melody. Im Not Dead undoubtedly exercises P!nks first amendment right of freedom of speech, which is what makes her album a top seller. It is the confidence in which she is able to assert her views that is so attractive, not necessarily her views themselves. If nothing else, P!nk must be revered for outspokenness in Im Not Dead.

Bank War Essays - Financial Crises, Free Essays, Term Papers

Bank War Essays - Financial Crises, Free Essays, Term Papers Bank War Did the Bank War cause the Panic of 1837? Richard Hofstadter from The American Political Tradition and the Men Who Made It believes President Andrew Jackson?s refusal to recharter the Bank of the United States was politically popular but economically harmful to the long-term growth of the United States. Peter Tenim, from The Jacksonian Economy, believes international factors, such as changes in the monetary policies of the Bank of England, the supply of silver from Mexico, and the price of southern cotton, were far more important than Jackson?s banking policies in determining fluctuations in the 1830s economy. The two intelligent men present their facts and arguments well and make it hard for the reader to mold their opinion for either side. After reading both arguments and thoroughly reviewing the facts stated, I took the side of Peter Tenim by saying that the war against the Bank of the United States was not the cause of the Panic of 1837. I have to agree with Mr. Tenim simply because there were more factors present in his opinion involving the Panic of 1837. The opinion of Mr. Hofstadter revolved around one factor, which was the war against the Bank of the United States. In order to somewhat disprove Mr. Hofstadter?s theory, I believe we have to analyze the relationship between President Andrew Jackson and Nicholas Biddle, who at the time was the President of the Bank. Mr. Jackson was very much a man of the middle class. He believed in the American dream of becoming an entrepreneur and the opportunity to create wealth for oneself. He disliked the cheap and sometimes-worthless paper money the banks printed. The only money he trusted was hard money, gold and silver. He was especially bitter against the Bank of the United States, which with its monopoly of the government?s business was a symbol of all hated special privilege. He thought it was evil as well as unconstitutional, and he loathed it. More impo! rtantly though, he was a person who had experience using the so-called capital makers of the time and trying to start businesses. For example, the one time in his career President Jackson owned land, which he sold to various individual and received notes as payments. Unfortunately, these buyers were unable to pay back the notes and President Jackson lost his land. He then had to start from scratch. He also had become a debtor and due to financial hardships, he was unable to pay off his own debts. President Jackson was faced with a double-sided sword because people were unable to repay the debts owed to him, while at the same time he could not pay the debts he owed to others. Nicholas Biddle, on the other hand, was an entirely different man. Biddle knew how Jackson felt about the Bank but wanted the President to be on good terms with it. Henry Clay, though, saw the Bank issue as a way to defeat Jackson in the 1832 election. Clay induced Biddle to apply for a new charte! r for the Bank early in 1832. He believed that if Jackson dared to veto the recharter bill, he would lose the election. The plan did not go according for Mr. Clay and Mr. Biddle and Jackson was still the favorite among the people. President Jackson and Nicholas Biddle were never met good terms with each other and their relationship was one of argument and disagreement. In my opinion, Biddle wanted to keep the Bank of the United States intact for the sole purpose of benefiting the aristocrats and the politically involved. Biddle was not, though, the cause of the Panic of 1837. The depression of the early 1840s was neither as serious as historians assume nor the fault of Biddle. It was primarily a deflation, as opposed to a decline in production, and it was produced by events over which Biddle had little control over. Mr. Jackson?s view of banks was a very distressing one. He, along with the people of his party, believed the same ideology that the banks were in favor of the wealthy and those with political advantage. The only people who benefited from the banks were the ?wall-street? types and

Final Project Report on Meezan Bank Essay Example

Final Project Report on Meezan Bank Essay Example Final Project Report on Meezan Bank Essay Final Project Report on Meezan Bank Essay It is concerned to a brief study of the operations, functions, Products and Services of Means Bank. Means Bank is the largest Islamic Banking Network of Pakistan. Islamic banking one of the fastest growing segments of the financial industry. Banks serving the Islamic population must comply with several very specific principles of Islamic law if they hope to retain existing customers and attract new ones. Banks must be ready with specialized products and SE;sec and they must put programs in place to train their personnel to support these products and services in order to exist in this competitive marketplace. This Report contains detail of MBA Management structure, Operations, products, Services and Functions along with their features. History of Banking History Of Banking in Pakistan Starts from the partition Of Indo-Pakistan sub continent in August, 1947. At that time, the areas consisting Pakistan had 631 offices of 45 scheduled banks out of which 487 were located in West Pakistan and 1 14 in East Pakistan which was also served by 500 offices of small and non-scheduled banks. There were 19 branches of foreign banks in Pakistan but they had a very limited role to play. Just after the partition, the Indian bankers started immigrating and shifting he head offices of their banks and capital to India. It caused a great set back to the banking field in Pakistan, and resulted in decline in the number of offices in schedule bank from 631 to 195 by 30th June, 1948. The West Pakistan the number fell from 487 to 81 in East Pakistan from 14th 69 by 30th June, 1951. Among these Habit Bank Ltd. , with 25 offices and Australia Bank Ltd. With 19 offices were institutions run by Muslims who shifted their head offices to Pakistan. : The technical and administrative difficulties of establishing a central bank just after independence compelled Pakistan to enter into an agreement with the Reserve Bank of India by which the bank was to perform the function of a central bank in this area also up to 30th September, 1948. The Reserve Bank of India started following wrong policies against the interest of Pakistan. The situation became so grave that after the consultation of two governments the Reserve Bank of India was asked to finish the agreement from 30th June instead of from 30th September, 1948. So the Government of Pakistan decided to establish the State Bank of Pakistan as its central bank from 1st July, 1948. In the same year first Pakistani notes in the denomination of RSI. , 10, and 100 were issued and Indian currency was withdrawn from circulation. After it the government was advised to a bank which should serve as a agent of State Bank of Pakistan. On this suggestion National Bank of Pakistan which was established in 1949 to finance jute trade in East Pakistan to take over the agency functions from the Imperial Bank of India. Furthermore banking companies control act 1949 was promulgated which empowered the State Bank of Pakistan to control the operation of other banks. To boost the economic development the State Bank of Pakistan encourage the commercial inks and gave them schemes to advance in the agricultural and industrial fields. In addition to this specialize financial. Institutions were set up to meet the acute shortage of funds in these fields. The State Bank of Pakistanis policy encouraged expansion in established banks, establishment of new banks, and weeding out Of unsound banks just to faster the growth of banking system in the country.

New Car Alarm Market Research Essay Example | Topics and Well Written Essays - 3000 words

New Car Alarm Market Research - Essay Example It is evidently clear from the discussion that the main weakness of the process is the unfamiliarity of the product within the market which will, later on, be tasking in the globalization process and the competition. Various openings and threats have been found in the automobile market research and the advantages that the company has over its competition by virtue of its location and production line. The research results are intended to outline how well Luminescent Alarms would be received by the general public (car owners). The research is also aimed at finding out if there is a demand for its proposed product and to see if its potential customers would buy the new product with regard to its practicality. Car crime has been an ostensible global problem for decades, in practically every country in the world. As reports show that more than 2700 cars are reported stolen in Europe on a daily basis and 50% of them are hardly ever retrieved. Luminescent Alarms  is the World’s fir st silent and visual car alarm. A unique British patent that uses cutting-edge optical tools. It responds to a signal provided by a standard mobile phone SIM and makes an illuminated flashing message Stolen appear visibly on a number  plate when required, this feature, however, is subject to manipulation by the car owner. Luminescent Alarms was created by David Richardson and  Dr. Ashley Knowles to develop and exploit the idea of an anti-theft technology for identifying stolen cars.The ideology is to raise the profile of a stolen vehicle thereby drawing the attention of the public who can then respond by alerting the police. The Alarm ensures that the owners stay in complete control of the security of their vehicles and the police can launch a recovery mission as nippily. When activated, the owner and the relevant authorities concurrently receive text messages alerting them to the theft. That helps raise the profile and ensure the vehicle is apprehended with haste.  The system is tamper proof and can be tracked on a number of devices (including computers, laptops, and smartphones).

Experimental film analysis Essay Example | Topics and Well Written Essays - 1250 words

Experimental film analysis - Essay Example In Free Radicals, he synthesizes all his artistic abilities and sensitivities in order to create a truly majestic work. This paper intends to read Lye’s doodling on film through an examination of the multimedia character of the Free radicals. Although, the paper attempts to read the Free Radicals from within, i.e. by examining its medium and content on its own, it would try to incorporate necessary theoretical insights as well. 2. The Artistic Background of the Free Radicals Len Lye was always particular in drawing the source of his inspiration from music from various (often distant and little known) cultural backgrounds. In one of his first and best animated sound films, which is A Colour Box, Lye uses Caribbean jazz in a time when it was not much known to the outside the world. Peculiarly, in Lye’s animation films, shadows, streaks and colors are easily blended to an extraordinary music with quite perfection. Color could be seen bouncing back from the screen. It is th is very synchronization of colors and images with the music makes Lye’s animations more than appealing. Lye’s animated films were not only quite different from the movies produced in their respective times but also technologically advanced than other. This technological edge is one of the distinct features of Lye’s films. It was in 1926, Len Lye moved to England from New Zealand. He was attracted to the modernist movement in England and active in such circles having many friends among the stalwarts of arts and literature. Lye was also attracted into various art forms such as surrealist stories and poems and moving sculpture. He was both eclectic and eccentric. The indigenous art of Maori people in the New Zealand had strong influence on Ley’s idea of art, especially his conception of visual art. Moreover, he was extremely fascinated by the oceanic cultures from around the world. It is necessary to remember that he was expelled from the racist New Zealand for living among the Maori people. In his way to England, he had also visited many pacific islands and closely interacted with the aboriginal people. It might be because of this influence of the indigenous culture, Lye’s painted-on-celluloid art resembled a lot to the finger paintings which are common among the aboriginals. In 1944, Len Lye moved to the United States wherein he got more acquainted with the African music traditions. As his interests in kinetic sculpture grew, it was well reflected in the films he made later. 3. The Free Radicals as Doodling on the Film The Free Radical was made in 1958 and it was peculiar with its intense black and white nature. It appeared as drawings on a chalkboard. According to Kasmere, â€Å"an assured, signature work that Stan Brakhage called â€Å"an almost unbelievably immense masterpiece†,  Free Radicals  synchronizes etched hieroglyphs, squiggly horizontal lines and verticals of varying thickness to energetic drum music f rom The Bagirmi Tribe of Africa. Nothing in the film is static. â€Å"White ziggle-zag-splutter scratches†, inscribed using a variety of tools including arrowheads and saw-teeth, appear abruptly, leap, quiver, and dance alongside the beat, then vanish suddenly. Occasionally the flat picture plane is transformed into a three-dimensional space as fluid, rough-edged wiry shapes appear to rotate, as though circled by a camera/eye. At times one denotes the outline of quickly passing hill covered or jagged mountainous landscape as the line-play slips

Classical greek influence Research Paper Example | Topics and Well Written Essays - 250 words

Classical greek influence - Research Paper Example Zeus was the king of Greek gods and god of weather and rains in ancient Greece. Zeus like other gods prevented humankind from making progress and learning the basics of life. These gods punished people for not obeying their orders. Gods were against the use of fire by human beings as it was the symbol of power for the god and goddess (Roebuck, 1984). Doric, Ionic and Corinthian were the architectural orders used by people, which were commonly seen in their temples. Doric was the basic order that was used previously by Spartans (Durant, 1997). Initially wooden structures were used and these were replaced with stones later on. Religion and god images are very clear on construction of golden age. Corinthian order was not frequently used for being very fancy. Ionic architecture was the final order. Dimensions of these orders were eight to nine feet high instead of four feet. Sculpture shapes are also found on the Ionic structure. Stones were also used to carve hair shape and other religious shapes in the Ionic architecture (Durant,